YOUR BUSINESS.
I am here to share with you the rules in creating a business brand that will stand the test of time.
it's important that you understand what branding means.
WHAT IS BRANDING?
Branding is the promise that you made and have been known for keeping to it by the people you made it to. It's the promise you have made to your customers and stoked with it. Coca-Cola company that we know today has retained the taste of their drinks for many decades now. That is called branding for example.
HERE ARE WAYS IN BRANDING YOUR BUSINESS.
1. A BRAND BEGINS WITH YOUR VALUES: your personal values determines your branding. Ask your self what you and your business is ready to stand for and known for. When you clearly answer that, that can be your business branding.
2.Branding is also known as your business "integrity "
INTEGRITY MEANS COMMITMENT TO CARRY OUT A PROMISE NO MATTER WHAT?
HERE ARE RULES FOR BRANDING
1. SPECIALIZATION: Focus on the particular value you have been known for or that you would like to be known. Even when you are handling many businesses let your value be the same. For example. I am an artist, a writer, a motivational speaker in conferences and seminar, you will find one thing as my value which is " giving EXCELLENCE " I teach about excellence. Not that I don't have other values but one of the values is my priority.
2. LEADERSHIP : leadership means TO BE AT THE LEAD. in building a brand, strive to become the most knowledgeable, competent and valuable person in your field.
3. PERSONALITY: your business branding must be built around your personality for its effectiveness. However if your personality is not satisfactory to you enough build a better one so that your branding would flows naturally from you to the world.
4. DISTINCTIVENESS : in delivering your service to your customers should be unique from your competitors. If you are the same with your competitors, then there would be no reason for them to make you their choice . Build your uniqueness. I have maintained my uniqueness in all my drawings and paintings in my services to my customers. I have given them a reason to make me their choice.
5. VISIBILITY : make your business visible and accessible. So many wonderful businesses are in hiding places. Make your business public. Advertise it and let people know that you are into the business that they need. People can't buy from a non existing business, it's the visible ones that they patronize.
6. YOUR BEHAVIORS: Your behavior in your personal and business life should consistently match. The greatest brand claim is when your customers says that YOUR PERSONALITY IS THE SAME AS YOUR BUSINESS BRANDING.
7. CONSISTENCY: Stick to what you have decided that your business should be. Avoid following the trends . They are your brands distractions . It takes courage to come up with a brand and it requires consistency to get it established.
8. GOOD INTENTIONS : when your customers perceive your business to have their interest at heart they would cherish your products and services .
You have just learnt the RULES FOR BRANDING YOUR BUSINESS which will help you build a long lasting business that the world will soon cerebrate. Thank you for being here. If you find these RULES FOR BRANDING YOUR BUSINESS helpful you and would be to your friends, send them this link.
Thank you! Untill we meet again.
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