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HOW INCONSISTENCY EFFECT YOUR BUSINESS NEGATIVELY.
     

I'm the world worst consumer. I don't buy much myself and I don't spend any time shopping for fun, because for me it's not fun, so when I do shop, I take notice, and that truly does make me the worst consumer.
 This means I have high expectations. I expect "things " to happen all the time, every time.  Because of this, I thought I would share a word with you about THE VALUE OF CONSISTENCY, and the impact it has on your sales, both directly and indirectly.
 INCONSISTENCY in business affects all of us every day in some way. It's just that we usually call it something else, like service or poor product or something other than the fact that we compare one visit to the next.
But consider this.
 If your doctor gives you an incorrect diagnosis, is it poor service?
If you go to your usual restaurant and the food is bad, is it poor product?
If your favourite dry cleaner suddenly damage one of your most cherished garments, is it poor product knowledge?

In all cases the answer would be YES! on that occasion, at least.  However, it may have been just once-off event. They were having a bad day, a product was tainted, a new employee made a mistake, whatever. In short,  they were inconsistent, that's all, and they slipped off, once.

WITH THAT IN MIND CONSIDER THIS....

Would you go back to doctor when he is playing with your life?  Would you risk some friends to the restaurant again when you don't really know if the food is going to be ok, leaving you to look silly?  Would you risk the new suit you at the dry cleaners again on the offer they made the mistake twice?

You see, service, product, location, value and all of the things we have learned in business are important.  BUT if of these things are not present in your business everyday, then you are losing customers everyday that they don't appear.

So what if it doesn't appear everyday, how do you combat that?

 First, you put performance indicators in your business to make sure you a check list of some kind that these things are present, something with which you can gauge the effectiveness of the elements of your business that directly affect your customers.

Second, make sure you have a plan in place to help you out if something  go wrong. If  you do have a day when the wheels fall off, make sure you know how to 'make good ' and at least, salvage the situation. If you don't, you have not only lost that customer, you have lost the ten  potential customers your unsatisfied customer would have brought. They would share their negative experience and that would  discourage them to patronize your product.